1. Integrated architecture: The MicroStrategy product set is built from a single architectural foundation, delivering all 5 Styles of BI:
- Scorecards and Dashboards
- Reporting
- OLAP
- Advanced Analysis
- Alerts and Proactive Notification
2. Full featured Web interface: MicroStrategy’s Web interface delivers a Windows-like feeling with drag-and-drop interactivity from any Web browser. The advanced Web architecture is “zero-footprint”, using no Java or Active X controls, and delivers a rich reporting experience both inside and outside the firewall.
3. Seamless integration of reporting, analysis, and monitoring: MicroStrategy can embed OLAP features directly into enterprise reports like scorecards and dashboards, providing a seamless user experience that uncovers root causes without the need for programming or switching interfaces.
4. Ease-of-use and self-service: MicroStrategy’s unique WYSIWYG report design and editing allows MicroStrategy end users to easily design and refine reports over the Web using familiar skills similar to Microsoft® PowerPoint or Excel.
5. High performance scaling to thousands of users: Unlike other BI providers, MicroStrategy software expands with the application to efficiently scale from hundreds to thousands of people.
6. Proven data scalability: For the past five years, The OLAP Surveys have ranked MicroStrategy highest in data scalability. With terabyte-size databases commonplace, MicroStrategy’s field-proven technology enables customers to deploy more BI applications with greater analytic sophistication and user functionality.
7. Automated report maintainability: Dynamic metadata architecture ensures that changes ripple throughout all reports automatically.
8. Pervasive security and user administration: Security is automatically applied to all users, reports, and data through role-based user administration.
9. Engineered on a single code base: MicroStrategy is widely recognized for its meticulously engineered software based on a single code base, scaling to organizations and applications of all sizes; leveraging any hardware, operating system, and data source infrastructure while making BI more approachable for the average business user.
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